Following the launch of the brand’s Fall 2014 Bridal Collection comprising of bridal and formal wear, MARIA.B. will now introduce Mbroidered (Vol. 2) Eid Collection 2014 in all MARIA.B. outlets and leading fabric stores nationwide and worldwide through their e-store www.mariab.pk and their international distributors in UAE, UK, INDIA from 23rd September 2014.
Catering to consumer demand for practical yet elegant formal wear for Eid, Mbroidered Eid 2014 features 10 distinct designs on summery pure Chinese silk chiffon and pure chamois silk in soft royal tones and pastels.
Indeed, the innovative digital prints have been meticulously embellished with royal burnt gold sequins and floral embroideries. The exclusive designer silk chiffon collection consists of 3 piece un-stitched outfits with digital print borders that have been accessorized with kundan and diamontee buttons.
Speaking about the brand’s new Eid collection, Maria Butt, CEO at MARIA B. said, “After the huge success of our debut Mbroidered collection earlier this year, we received an overwhelming response for practical yet semi-formal clothes for Eid ul Azha. Giving due consideration to our patrons’ feedback, we have created a collection which features ethereal chiffons embellished with feminine silk embroideries and sparkly sequins. Indeed our retail and design philosophy has always been to ensure accessibility and diversity of designs and to this end the collection will be available across our 25 standalone outlets in Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Abbottabad, Mardan, Gujranwala, Multan, Sargodha, Sialkot and Rahim Yar Khan.”